Consumer Packaged Goods

Consumer Packaged Goods

With consumer preferences constantly changing in the consumer packaged goods industry, companies need to be agile in how they react and adjust to disruptions in the market. Lagging behind your competition can be costly. Through modern technology, CPG companies can connect their planning processes across the whole company.


Today’s consumer has more control over the buyer-seller relationship than ever before. Due to the availability of product and price information, new market entrants, and shifting consumer trends – CPG companies must be flexible in meeting market demands. Lagged decision-making can be costly, and traditional planning and forecasting methods are becoming increasingly ineffective in generating and sustaining growth.

Current planning processes are inflexible, manual, siloed, and error-prone. Traditional CPG companies have become reliant on offline spreadsheets, even though modern tools such as Anaplan can provide a centralized platform to conduct all budgeting and planning.

Today’s consumer goods planning needs:

Dynamic planning
  • Agile and continuous
  • Enables real-time decision making
Collaborative planning
  • Cross-functional and cross-enterprise
  • Enables agile collaboration across teams
Intelligent planning
  • Historical data + real-time insights + AI & ML
  • Data continually synched and secured

The FMCG Industry

At the same time the amount of data that can be used to determine market factors and company well-being has increased significantly. Enterprise-level companies can store up to terabytes of transaction level data that contains crucial information about the company’s performance. Spreadsheets can’t handle these massive amounts of raw data, and ERP systems, while powerful, take a lot of time and resources to adjust to new business models in the rapidly changing environment.

Data visualization tools like Anaplan allow to get a real-time visibility of the business, processing large sets of data within seconds to provide valuable information on KPIs and identify problems before the month-end-close. However, these tools don’t facilitate changes to existing plans. Instead separate departments make independent decisions on how to respond to arising challenges, out of sync with the rest of the company.

This is where S&OP and Integrated Planning come to help, ensuring cross-functional collaboration driven by real-time data. Tools like Anaplan, allow you to set up a flexible Integrated Planning process at a fraction of time and resources it would take to implement the same process in legacy systems. This allows you to adjust or completely reinvent processes faster, with less dependency on IT and with more involvement from business area experts, major stakeholders and future users of the process.

Watch our Anaplan Demo

  • Enterprise-wide scalability: Strategy decisions can be implemented and applied across all business functions across all global regions.
  • Model-based: Using only model-based line items and formulas, the optimizer does not require any specific modeling skills.
  • Optimization analysis: User-friendly dashboards which ensure a simple and smooth flow of navigation. Multidimensionality with unlimited constraints.

Our FMCG Experience

Below a selection of some interesting projects we did that helped our clients to bring their processes to the next level

Workforce Planning

Anaplan allows calculation of all the People costs (both PS and NPS) for all the zones based on positions. After being succesfully implemented at EUR, a Global roll-out scope was carried out.

Want to know more about CPG Planning?
Contact Maud!